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The first cluster of China’s luxurious buses export to US

[2010-05-17]

At the first day of July, 2010, totally 11 units of open-top double deck tourism buses with US the Old Glory pattern pulled out from Anhui Ankai Automobile, co ltd to Shanghai port, and would be transported to their overseas destination---- long beach, of which a south international port by Los Angles, US. As been told, the single price of each unit exceeds 200 million RMB, furthermore, this batch received extra attention as this was the first time China exported cluster of luxurious buses to US.

At the first half year, there has seen a growth in buses market, in the background of international economic environment tends to be more stable, in comparison with the last it is shown that China’s buses export increased. However, experts pointed out that, although at present China has already been the largest buses manufacturer base with export volume increasingly ascend, just as the saying: “We are the big auto country, but not the strong one.” Not only because the export products are mainly of the low level but the destinations focus on the Asia, Africa and Latin America areas where less developed. The unspoken assumption now is that our luxurious buses exports still confront the stiff barriers due to the high doorsill set by developed countries.

Thanks to these 11 units, we have seen another new breakthrough in international strategies of China’s buses industries. Although randomly some China buses manufacturers input sporadic units to US market before then, they received the results which are far more beyond their expectation. From the last year, Ankai’s pioneering HFF6137K07D and HFF6127K46 pierced the US barriers and made successfully penetration to developed counties, to this year Ankai took procurement orders, of which means that China’ buses export step out a big pace globally.

From this big order it is too easy to find that, in the export strategies, Ankai combined its own situation to develop a new method to explore the market, and it means that in comparison with other China’s auto manufacturers Ankai selects the high level strategy and avoids having frontal resistance but overtrumps by using higher cost performance, on the whole, implies the differentiated marketing. Just as the president of Ankai, Mr. Jiangan Wang’s saying: “Ankai will insist stable development policy, we aim not to increase sales volume rapidly but establish brand image and public praise then size the luxurious buses markets where belongs to Ankai. 

The model of this Ankai batch is HFF6120GS-3, prior to export to US, this model has been operated in Dubai, Hong Kong, Shanghai and other tourism cities, later on another batch will export to South Africa. On the basis of the US market, HFF6120GS-3 conducted some necessary certification in terms of the entire vehicle and components. Refer to the Ankai’s sales personnel; it takes approximately one year from project discussion to vehicle delivery, and in between that, the technical studies cost relatively much more time. On the beginning of the design, on the purpose to adapt the local environment and climate, Ankai attached much attention to study the operation line, including the scenic spots on the way, surrounding transport, etc, 

HFF6120GS-3 is of fashion appearance; the entire vehicle is upper-lower saloons built with open-top on the upper saloon which with no doubt those passengers will have a great experience by viewing scenery Las Vegas when they sit on the upper saloon. According to reports, those vehicles will be employed as city tourism vehicles that operated in world famous city Las Vegas, on the occasion, tourists from all around that world will gather here to get on board vehicles made by Ankai to enjoy this charismatic city.

A coordinator of UK the Big Bus Company which has strategic cooperation relationship with Ankai stressed that: “By the last one year using, it is low cost to fuel consumption and maintenance for Ankai’s buses, as well as we see the very good quality which saves operation cost a lot, thus we choose Ankai again to purchase tourism vehicles. “

Moreover, another reason why clients from developed countries favor Ankai’s product is Ankai owns European luxurious coach technology lineage, both the comfortableness and compatibleness all comply with European strict standard. Along with the export homologation for US, Australia and New Zealand, Ankai has accumulated plenty of experience. We know that buses export to US must go with DOT certification and comply with EPA 07 emission standard; those two requirements introduce very strict thresholds towards the safety, environmental conservation, etc. Again, our engineers spend considerable efforts to lower the outside noise down to 80 db. Nevertheless, taking account of the client’s extra requirements, we add 7 disabled wheelchairs fixed safety belts, adopt outwards pushing windows, assistance escape exit and so on; those concepts bring China’s buses industries future the referable modes. Without any doubts, Ankai’s luxurious buses have already become the business card for China’s luxurious buses representatives in global stage.   


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