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Congratulate to AK Bus for wining the tile of “Chinese famous brands”

[2011-06-15]

Recently, the name of AK bus was found among the latest list of “Chinese famous brands” which issued by the National brands bureau. “Chinese famous brands” was officially identified by our National Administration Department. According to “Paris Convention”, China will provide privileged legal protection, which also will bring great guarantee, to those famous brands. In the latest list of “Chinese famous brands”, we can notice that the brands holders (enterprises) are all have the same characteristics, such as giant scale, good product quality, high market share, and good reputation in customers.
  
 What does “Chinese famous brands” mean to AK?  Of course it is the greatest reward to the development of AK bus in these years. During these years, AK won many brilliant titles, for example: The most successful commercialized bus enterprise of Chinese new power bus; the first enterprise that exports buses to USA in bulk; the first enterprise that produces buses with the National V emission level; Chinese bus enterprise that exports the most school buses to foreign countries; the first market share holder on double-decker bus in China; the first market share holder on 5A tourism areas in China; the new member of“10 thousands buses club” in Chinese bus industry. AK gained so many reputations during a short span of years, and it makes the “Chinese famous brands” a reasonable thing.

 As a matter of fact, development is not a smooth process to every enterprise. We are often blinded by the reputation of some enterprises and therefore could not see the arduous effort of them. The development process of AK is just a miniature of the development of Chinese manufacturing industry. In this development process, there are huge achievements as well as pain and frustration.
  
Exporting to USA in bulk.
  
Serving Expo 2010 in Shanghai.

 The name of AK is the best interpretation of the history that Chinese bus enterprise seeking breakthrough and cooperating with the top bus enterprises in the world to extend the market of Chinese bus. In 1993, AK introduced the technology of Monocoque from Germany, and established the brand of “AK”. “Anhui Kassbohrer”represents the whole generation of people who determine to produce buses with first-class quality in the world. At that time, the bus industry in China was just started and had some trouble to cooperate with some top bus enterprises in German. Compared with those famous bus enterprises in German, there were many shortages in AK, such as funds, staff, technology and idea of management. But AK people persisted in reform, and overcame many tough situations at that time. The experts who were sent from German went to the workshops of AK, and taught the workers there step by step. AK also sent many elites to German to study some new technology there. In order to master the technology of Monocoque, AK invested lots of funds and staff. To AK, the goal was to produce the best bus in China.

 China will have the first “Million worth” luxury bus soon. When such a bus which equipped with bathroom, air conditioning, TV sets, and Kara ok firstly appeared in the highway from Chengdu to Chongqing, the traditional images of bus, such as dirty, old, and crowded, will be subverted. And AK has already established its “Land flight” image. During a long time after that, AK occupied the market of 2 million worth luxury bus in China.

 Just like the test of reform and opening up to China, AK also experienced many tough situations and challenges. Although AK holds the biggest market share of luxury bus in China, the needs of domestic market are still too small. When the price of luxury bus went down, AK suffered a lot.

 Challenges and frustration were not the horrible things, the horrible one is the lost of innovation and confidence. In the new century, according to the diversification of market, AK implements the strategy of product diversification. In 2003, cooperated with Beijing Institute of Technology, AK produced the pure electric bus and put this kind of bus into practice in No.121 bus line in Beijing.


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